Press IEG

Tuesday, 18 February 2020

IEG: FOR BEER&FOOD ATTRACTION AND BBTECH EXPO,OVER 33,000 ATTENDEES AND FOREIGN PARTICIPANTS FROM 70 COUNTRIES,UNITING THE ENTIRE FOOD AND BEVERAGE SUPPLY CHAIN FOR HORECA

Rimini, 18th February 2020 - A unique show in Italy, which has been able to grow on the international front and unite the entire food and beverage supply chain dedicated to out-of-home. And has also kept the promise implicit in the development of the brand, integrating food as a successful component.

These are the final results of Beer&Food Attraction and BBTech Expo 2020, the Italian Exhibition Group expos dedicated to out-of-home experiences, which ended at Rimini Expo Centre, reporting over 33,000 attendees.

The activity carried out on the international front was extremely positive and grew: over 1,300 buyers from 70 foreign countries visited the expo (30% more than 2019). A hundred of them, thanks to the collaboration with the ITA Italian Trade Agency, took part in a special program of reception, hospitality and business meetings with exhibiting firms. Great Britain, Spain, Switzerland and Germany were the countries from which the largest number came.

BBTech Expo confirmed its role as the most comprehensive showcase of technology and equipment for the production and packaging of beverages. Crowded stands on expo days and great satisfaction for business thanks to this format (the only one in Italia), of intra business between beverage producers and machinery manufacturers. The market and the expo both offered wide prospects and great potential.

Business development was favoured by the fundamental reconfirmation of strategic collaborations of various types with Unionbirrai, Italgrob Italian Federation of Horeca Distributors, FIC the Italian Federation of Chefs, FIPE Federation of Bars and Catering, CAST Alimenti, Assobirra and Mineracqua. This teamwork was appreciated by trade members, who showed their great approval for the re-proposal of the International Horeca Meeting, organized by Italgrob, Unionbirrai´s Beer of the Year contest and the Italian Cuisine Championships, the most important and complete Italian competition for all the categories of cuisine, organized by the Italian Federation of Chefs.

Meeting opportunities also increased, thanks to the events organized in the various arenas and dedicated to workshops and in-depth discussions, as well as training and updating meetings. Pizza Experience and Mixology Lab were in the spotlight.

Beer&Food Attraction and BBTech Expo therefore confirm their unique format, a b2b appointment at which excellent beer and top beverages (water, soft drinks, spirits) meet quality food for the Horeca channel and the most advanced technology, exalting the business of those who choose beer and beverage as the combination providing the driving force for new venue formats, which are open to new consumption opportunities.

Beer&Food Attraction and BBTech Expo´s next appointment at IEG´s Rimini Expo Centre is from 20th to 23rd February 2021.

All the press releases of Beer&Food Attraction and BBTech Expo 2020 are available in the media rooms of www.beerandfoodattraction.it; www.bbtechexpo.com


The next event by Italian Exhibition Group in the Food & Beverage sector is Golositalia, from 22nd to 26th February at Centro Fiera del Garda in Montichiari (Brescia). Golositalia is the key event for the whole of north-western Italy for the food sector´s trade members and fans. www.golositalia.it

From 21st to 23rd February, at Fiera di Vicenza, IEG is holding PESCARE SHOW, the International angling and leisure craft show. www.pescareshow.it


Download PDF

ITALIAN EXHIBITION GROUP SpA - Via Emilia 155, 47921 Rimini (Italy) - Registro delle imprese Rimini C.F./P.I. 00139440408 - Cap. Soc. 52.214.897 i.v. - Email: info@iegexpo.it - Credits