THE METAVERSE LANDS IN ESPORTS, EVENTS AT RIMINI AMUSEMENT SHOW

For the first time in Italy, an Esports and gaming event will land in the Metaverse,
thanks to collaboration between EspoGame and The Nemesis.
The event, in conjunction with Enada, will be held from 14th to 16th March
at Rimini Expo Centre

Rimini, 8th March 2023 – Rimini Amusement Show has landed in the Metaverse and will be the first time that an event dedicated to Esports and no cash prize games is held in Italy. The occasion will be marked by EspoGame, the new section, organised by Italian Exhibition Group in collaboration with the Italian Esports Observatory and Sport Digital House, scheduled to take place on Wednesday 15th and Thursday 16th March.
Thanks to the partnership between EspoGame and the company The Nemesis, (a preview of what the days of the show will offer can be found on: https://thenemesis.io/@zebulive using Chrome) users will be able to enjoy an immersive experience and find extra content from the speakers and companies in attendance at the show. This content will be available for viewing five days prior to the start of the event and fifteen days after its closure. Prestigious brands have confirmed their attendance and will be telling their case histories. These include Barilla, Red Bull, Dolce & Gabbana, LG, Figc and Acer, to name but a few. Moreover, thanks to the 'business match making' model, new companies and start-ups at the show will be able to present their projects and thus attract potential investors. EspoGame will also be one of the gaming and web3 world's most important moments of the year to reflect and be inspired by some of the sector's leading experts: from Fabio Viola (a top name in gamification) to Fortuna Imperatore (one of the most innovative profiles in game design), Davide Sgherri (Dolce&Gabban) and Giovanni Sacripante (Figc).

Below is the full EspoGame programme:

Wednesday, 15th March
9:45 – 10 am: Introductory greetings
10:05 – 10:45 am: The Esport situation in Italy: Criticalities and Prospects for Development
RAFFAELE CINQUEGRANA, Product Marketing, LG Electronics Italia
LUCA BONAITI, Marketing Manager, MSI Italy
SIMONE MINGOLI, Co-Owner & CEO, Dsyre
GIUSEPPE VACIAGO, Legal Partner,42 Law Firm

10:45 – 11:20 am: Gaming, the voice of the brands
MATTEO DOLCINI, Digital Marketing & Social Media Professional, Barilla Italia
MARIA VITTORIA BUSANI, Marketing Specialist, Barilla Italia
ANDREA CONTINO, Head of Communications, Red Bull

11:25 am – 12:10 pm: The impact of gaming on the world of football: Esports as a new asset
DANILO LEONE, Head of Consumer Marketing, FC Internazionale Milano
GIOVANNI SACRIPANTE, Marketing & Esports Director, FIGC
CRISTIANO MUTI, Esport Commission Secretary, LND
BIAGIO GIANCOLA, Partner, Martinelli Rogolino Giancola Law Firm

12.15 – 12.30 pm: Keynote Speech
FORTUNA IMPERATORE, Author of 'Freud's Bones-the game'

12.35- 1 pm: Gaming: the voice of the brands
DAVIDE SGHERRI, Head of New Media, D&G
FRANCESCO GAVATORTA, Strategic Marketing Manager, Bakeca.it

1.05-1.45 pm: The keys to gaming marketing: between Gen.Z, sustainability and innovation
ARIANNA TIMETO, Marketing & Communication Specialist, Acer
MARIA RAFFAELLA MICUCCIO, Country Manager Italy, Betclic
DARIO CAVALLONE, Brand Activation Manager, eBay
TOMMASO ZEPPETELLA, Head of Gaming Advertising, Azerion
STEFANO SBORDONI, Managing Partner & Founder, Sbordoni & Partners Legal Firm

1.50-2.05 pm: How to build a community with Web3,
Vincenzo Manzon, Co-Founder, Five Elements Labs

2.05-5.30 pm: Networking & final greetings

Thursday, 16th March
9:30-9.45 am: Introductory greetings
9:45 -10 am: Keynote Speech
FABIO VIOLA, Metaverse & Videogame Designer

10:05-10:20 am: Web 3: the voice of the brands
ALESSIO GARBIN, Data & Digital Marketing Coordinator, Barilla Italia

10.25-11.05 am: Blockchains in Italy: opportunities and development prospects
VINCENZO RANA, Co-Founder & CEO, KNOBS
JACOPO FRACASSI, Blockchain and Metaverse Observatory Researcher, Milan Polytechnic
MARCO CROTTA, Blockchain Expert
NICCOLÒ TRAVIA, Managing Partner, Lorenzoni Law Firm

11.05 – 11.20 am: Web3: the voice of the brands
TELEMACO ROSSI, Product Manager, Telepass
GIUSEPPE LOMBARDO, Head of Design, Telepass

11.25 am – 12.10 pm: NFTs Metaverse and Gaming: football challenges in Web3
FRANCESCO BEVILACQUA, Head of Marketing, A.C. Monza
STEFANO SORRENTINO, Ex A-series Goalkeeper and President of A.S.D. Chieri
MAX SARDELLA, Digital Entrepreneur
GIULIETTA MINUCCI, Senior Associate, Lexia Lawyers

12.15 – 12.30 pm: What to expect from the Metaverse: what possible future
ALESSANDRO DE GRANDI, CEO & Founder, The Nemesis

12.35 – 12.40 pm: Bitcoins: present and future scenarios
GIACOMO ZUCCO, Bitcoin Educator

12.45 – 1.25 pm: Crypto enthusiasts vs. crypto sceptics
GIACOMO ZUCCO, Bitcoin Educator
IVAN FLORIO, Co-Founder, Coinbar
MARCO TULLIO GIORDANO, Partner, 42 Law Firm
GIORGIO SCURA, Director, Decripto.org

1.30-3 pm Networking & final greetings

PRESS CONTACT media@iegexpo.it
head of corporate communication & media relation: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi

FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Germany, Singapore, Brazil, for example – now sees the company positioned among the top European operators in the sector.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.











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