THE MOST DOLCE SIGEP HAS OPENED AT RIMINI EXPO CENTRE, FOOD SERVICE PROJECTED INTO THE CONVERGENCE ERA

• Speeches by Confcommercio President Carlo Sangalli, Emilia-Romagna Regional Legislative Assembly President Emma Petitti, Rimini Mayor Jamil Sadegholvaad and IEG President Lorenzo Cagnoni

• And ´the suspended gelato´ is born

• From today until 25th January in conjunction with AB Tech Expo


Rimini, 21st January 2023 – The most eagerly awaited Sigep, the one that kicks off the new era of dolce food service. The era of convergence, as the President of Confcommercio, Carlo Sangalli defined the 44th International Trade Show of Artisan Gelato, Pastry, Bakery and Coffee inaugurated at Rimini Expo Centre today. This leading event is being held until Wednesday 25th in conjunction with AB Tech Expo - the International Exhibition of Technologies and Products for Bakery.

But what is the convergence era? It is the new trend, amplified by the possibilities offered by technology, that profoundly changes the relationship between customers and companies. The experience of a certain product (be it gelato, a trip or a dress) is much broader and more diffuse than it used to be: it starts by gathering information, is achieved in consumption and continues with the feedback that the customer generates. The different planes on which the consumption experience takes place must therefore be coherent in order to offer satisfaction.

And there is plenty of satisfaction among the Sigep halls for an edition with a strong international vocation. More than 1,000 brand exhibitors from 34 countries will be present at the show, occupying all 28 halls and covering over 130,000 square metres of exhibition space.

THE STATEMENTS
´Sigep has returned to its ideal timing,´ recalled IEG President, Lorenzo Cagnoni at the inauguration ceremony ´after two very difficult years for out-of-home consumption. Yet, looking at the data with the spirit of optimism which is a professional obligation for us, today we can say that Italian Dolce has recovered well and is even growing. This new-found confidence in the market coincides, in our opinion, with the regained pleasure of eating out, Italian-style.´

´Sigep is an important piece of the history of our city and the Rimini hospitality industry,´ said Rimini Mayor, Jamil Sadegholvaad. ´These days at one of the most important international trade shows demonstrate that this area can make an important contribution to the country´s economy. This is also proved by the international level of the exhibitors in attendance.´

´This event is fundamental for our economic activity and is an absolute reference point,´ highlighted Emma Petitti, President of the Emilia-Romagna Regional Legislative Assembly. ´Our region is also known as the ´Food Valley´ of Italy and food is synonymous with identity and culture. It is no coincidence that Sigep takes place in Rimini.´

In his speech, the President of Confcommercio, Carlo Sangalli, stressed the importance of the supply chains represented at Sigep: the public establishments and the world of pastry and bakery are worth something like more than 80 billion euros in consumption, employ more than one million people and boast 300,000 companies.
Businesses that are the custodians and interpreters of the products featured at this exhibition: gelato, chocolate, bakery, pastry and coffee, which then translate the product into a service that is literally the engine of Italian tourism.
´To all intents and purposes, trade shows are infrastructures,´ Sangalli went on to explain, ´that form a bridge between the material and immaterial. Material because, in an era in which business is becoming increasingly virtual in many respects, trade shows remain the physical gates to internationalisation. But they are also immaterial infrastructures: nowadays, they not only present goods and products, but also exhibit another precious asset: the knowledge behind the product and the processing. Sigep allows everyone to enter this world with an all-round experience.´

A THOUSAND NEW ENTRIES AMONG THE HALLS
Numerous new entries are being proposed by the more than one thousand brands on display, just as many are being unveiled to the public at Sigep, where each stand is essentially a gelato parlour, a bakery, a bar or an open-air pastry shop, with stands animated by the great Masters of artisan dolce food products. A super- dolce show, immortalised by the smartphones of visitors from all over the world who will be relaunching Sigep images in five continents.
Curiosity for the spaghetto-Eis of which 40 million portions are consumed every year, a gelato that looks like a plate of pasta with tomato sauce. Countless initiatives linked to sustainability and solidarity gelato such as the Ôsuspended gelato´, but also a great deal of attention to materials and solutions to contain energy consumption. And then gelato galore: from the one that tastes of grandma´s jam tart to the botanical gelato with spa water, and another for dogs and yoghurt for cats. In the coffee area, the first capsule with a degassing valve, but also fresh cheese in a can, or the live production to hunt down the record for making the famous orecchiette pasta from Bari.


FOCUS ON SIGEP E AB Tech Expo 2023
Dates: 21-25 January 2023; Organization: Italian Exhibition Group SpA; editions: 44th Sigep and 7th A.B. Tech Expo; frequency: annual; event: international trade show; entry: trade only; info: www.sigep.it

PRESS CONTACT ITALIAN EXHIBITION GROUP
Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini;
international press office coordinator: Silvia Giorgi; media@iegexpo.it

MEDIA AGENCY: MY PR Lab
Filippo Nani, filippo.nani@myprlab.it; Enrico Bellinelli, enrico.bellinelli@myprlab.it; mob. +39 392 7480967; Giulia Lucchini, giulia.lucchini@myprlab.it; Francesca Magnanini, francesca.magnanini@myprlab.it +393386910347 mob. +39 348 7853679.

FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Germany, Singapore, Brazil, for example – now sees the company positioned among the top European operators in the sector.

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.




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