IEG: DIGITALIZATION ENRICHES TRADE SHOW EXPERIENCE AND BUSINESS

• Digital turnover has exceeded one million euros at Italian Exhibition Group
• A constant digitalization process for a community catalyst company
• Zaccherini: new functionalities soon to be included in the digital service offer

Rimini, 1st September 2022 – The new business line designed by Italian Exhibition Group to further enrich exhibitor and visitor attendance at the trade show with an online component has exceeded one million euros in Digital turnover.
´A result,´ says IEG CEO Corrado Peraboni, ´that is part of a broader digital transformation strategy for which we are also working in partnership with AMR International.´

DIGITAL SERVICES, DEMAND ALREADY GROWING AT THE END OF 2019

´Demand for digital services was already growing at the end of 2019,´ explains Simone Zaccherini, head of IEG´s Innovation Area, ´but the pandemic caused things to speed up even more quickly. Between 2020 and 2021, due to sudden changes in legal and safety aspects linked to the restrictions imposed on trade fairs, we moved to Ôhybrid´ or Ôfully digital´ editions, even on the eve of events. Among others, I would mention two case histories which featured a wealth of protagonists, content and networking: Ecomondo 2020 and Sigep Exp 2021. A tough yet fruitful training exercise that involved every area of the company with the agility for which it has always stood out and that satisfied the customer and even fuelled a new strategy´.

IN-PERSON TRADE SHOW IRREPLACEABLE AND ENRICHED BY DIGITAL SERVICES

And even now that - irreplaceable – in-person trade shows are back, the digitalization process is still constant, designed with the aim of further enriching the live moment of exhibiting companies, a flywheel for involving the various communities: an authentic experience gained on several Ôstages´ by visitors and operators, tailor-made to the peculiarities of individual events.

A GLOBAL DIGITALIZATION PROJECT FOR IEG

IEG is committed to developing a global digitalization project. A strategic path - which will be completed by 2022 and be fully operational in 2023 - with two primary objectives.
Firstly, to increase the digital offer with new functionalities to benefit the business of the different audiences within the framework of the phygital experience, an increasingly concrete and natural reality, which can be gained even in everyday life. And secondly, to strengthen the experiential aspect within the digital ecosystem of IEG´s brands.


THE ROLE OF DIGITAL IN A COMMUNITY CATALYST COMPANY

´Thanks to apps,´ continues Zaccherini, ´the trade show admission ticket will interact with an increasing number of networking opportunities. From the QR-Code, useful at the entrance, to a code for managing contacts at the show. Community will be the central theme for IEG over the next few years and its experience will be based on the data architecture´s quality and safety. A community at a trade show lives on physical and digital contacts but continues its activity throughout the year, ensuring customised and valuable content. Without forgetting digital support for energy and raw material savings thanks, for example, to dematerialising paper tools, a strategy that IEG already undertook several years ago.´


FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a joint stock company listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., has, with its facilities in Rimini and Vicenza, achieved national leadership over the years in the organisation of trade shows and conferences. The development of activities abroad - also through joint-ventures with global or local organisers, in the United States, United Arab Emirates, China, Mexico, Brazil and India, for example - now sees the company positioned among the top European operators in the sector.

PRESS CONTACT media@iegexpo.it

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.



Download PDF