Monday, 15 February 2021


Italian Exhibition Group´s 2021 Jewellery Agenda cuts its inaugural ribbon on 23 March with an innovative b2b event in live streaming dedicated to the very best of Italian gold and jewellery production. For buyers from all over the world logged in to IEG´s ´Golden Cloud´ interactive platform, fascinating Jewellery Frames inspired by haute couture

Vicenza/Arezzo (Italy), 15th February 2021 – An interactive show is about to take shape through ultra-HD videos that will adapt innovative languages and modalities found in high fashion to the jewellery sector to offer a previously unexplored matching modality. Through more than thirty Jewellery Frames, original film sets interpreted by elegant models, companies and top Made in Italy brands will be presenting their latest collections to buyers logged in from all over the world to WE ARE Jewellery, the innovative digital event which, on 23rd March, will open the 2021 Jewellery Agenda, the starting point of IEG´s tailor-made roadmap towards the return of the industry´s physically-attended trade shows.

An original format devised by IEG in collaboration with Art Director Beppe Angiolini, the world-famous Italian fashion buyer, WE ARE Jewellery will provide exclusive communicational, promotional and relational leverage with international traders. Inspirational, enthralling and emotional images, filmed in the enchanting setting of Arezzo, one of Tuscany´s most precious treasures, featuring the exclusive interior of historical Palazzo Lambardi, in the heart of the ancient city centre, will become interactive in live streaming thanks to the capabilities of Golden Cloud, IEG´s new digital environment.
Palazzo Lambardi – now home to Sugar boutique – once belonged to the homonymous and originally Lombard family whose coat of arms can still be admired on the façade: ´a red eagle in mid-flight, crossed by three gold stripes on a silver background and topped by three golden fleur-de-lis under a red rake´. The building houses Roman mosaics uncovered by the great archaeologist, Camurrini, in 1875.

Inspired by the very latest format launched by top international fashion houses during the most recent fashion weeks, the show will focus on the beauty and workmanship of gold and jewellery manufacturing in the Italian districts while also enhancing the business side by allowing international buyers to see the details of each item on offer, examine the product description and particulars, surf through information on the producer and come into direct contact with the companies themselves. Even in the week following the event.

The WE ARE Jewellery project – which boasts the contribution and support of the Ministry of Foreign Affairs and International Cooperation and Italian Trade Agency – is part of the larger shift towards a complete re-start of the Italian gold and jewellery industry, and, thanks to the introduction of new tools and communication channels, supports the market with a decisive push towards the extensive process that IEG has set in motion over the years towards new digital solutions to add to a more complete physically-attended trade show offer.

Italian Exhibition Group (IEG), listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A., is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in Milan and Arezzo. The IEG Group is notable in the organisation of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In the last few years, IEG started a significant expansion process abroad, also through the conclusion of joint ventures with local operators (for example, in the United States, Arab Emirates and in China). IEG closed the 2019 financial year with consolidated total revenues of € 178.6 million, an EBITDA of € 41.9 million and a consolidated net profit of € 12.6 million. In 2019, IEG totalled 48 organised or hosted fairs and 190 conferences.

Head of media relation & corporate communication Elisabetta Vitali; press office coordinator Michela Moneta; Press Office Specialist Luca Paganin

This press release contains forecasted elements and estimations that reflect current management opinions (´forward-looking statements´) especially regarding future managerial performances, investments, cash flow trends and financial organization evolution. By nature, forward-looking statements have an element of risk and uncertainty since they depend on future events. The effective results may therefore differ, even significantly, to those announced due to multiple factors including, merely by way of example: the catering market´s foreign trends and tourist flows in Italy, market trends in the gold-jewellery industry and in the green economy; developments in the price of raw materials; general macro-economic conditions; geo-political factors and changes in the legislative framework. Furthermore, the information in this press release does not claim to be complete, nor has it been verified by independent third parties. The forecasts, estimations and objectives presented herein are based on information available to the Company at the press release issue date.

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ITALIAN EXHIBITION GROUP SpA - Via Emilia 155, 47921 Rimini (Italy) - Registro delle imprese Rimini C.F./P.I. 00139440408 - Cap. Soc. 52.214.897 i.v. - Email: - Credits