Wednesday, 22 February 2023


• The Italian Exhibition Group event featuring 600 beverage and food brands closed today in Rimini

• A +12% increase in total professional visits and an extraordinary +30% increase in foreign visits compared to 2020

• At the Show, Italgrob´s 12th International Horeca Meeting; the return to Rimini of the Beer of the Year award; the Italian Cuisine Championships; and, for the first time, the Italian selection of the Bocuse d´Or

• A record 352 million media contacts

Rimini, 22nd February 2023 – The out-of-home industry maps its high quality and sustainability course at Beer&Food Attraction in Rimini and convinces the professionals operating in the Italian and international food & beverage supply chains, who responded with a +12% increase in total professional visits compared to the pre-pandemic 2020 edition and a + 30% increase in visits from abroad, again in respect of 2020, from 85 countries, including Germany, Romania, Spain, France, the United Kingdom, Poland, Belgium, the Netherlands, Switzerland and the United States. From a leading national sector show, the Italian Exhibition Group event has thus launched itself towards significant growth on a European and, in perspective, global level.

IEG´s b2b show, at its 8th edition, accompanied by the 5th BBTech expo specifically for technologies and raw materials for beer and beverages, saw 600 brands exhibiting in 12 Rimini Expo Centre halls with a substantial presence of top international buyers from 36 countries, thanks to the partnership with ITA – Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation and IEG´s network of regional advisors. Intense days of business with companies and operators declaring their satisfaction. Business and networking were also amplified through TEO, the b2b app, which recorded 40 thousand exhibitor profile viewings.

Four days of networking, business, training, tastings, competitions and institutional interventions in which to discover the newest items that distributors and exhibitors will be including on their menus for the coming season: Rimini was the place to be for Italian Horeca. From the 12th International Horeca Meeting organised by Italgrob - Italian Federation of Horeca Distributors, at which Undersecretary to the Ministry of Economy and Finance, Federico Freni, spoke, to IEG´s new Mixology Circus area with trendy Italian cocktail bars, to the Unionbirrai Beer of the Year Award, which returned to Rimini with 2,200 craft beers competing in 46 categories. The show also featured the Italian Cuisine Championships coordinated by FIC - Italian Chefs Federation, the Italian selection for the Bocuse d´Or in Lyon in 2025 for the first time in Rimini, the European Final of Worldchefs´ Global Chefs Challenge and the Pizza senza frontiere global competition organised by Ristorazione Italiana Magazine.
IEG´s Beer&Food Attraction is a point of reference for getting to know the sector´s state of the art, for first-class technical training, for viewing the offer of increasingly high-quality raw materials and, in terms of beverages, elegance and originality. This edition also enjoyed high-level institutional attention: Lollobrigida, the Minister of Agriculture and Food Sovereignty, Tajani, the Minister of Foreign Affairs, Santanché, the Minister of Tourism, and Salvini for Infrastructure and Transport, were among those in video connection from the FIC Italian Cuisine Championships.

Breweries are becoming increasingly green by adopting recyclable kegs as well as tapping and bottling technologies that, either with artificial intelligence or energy-saving technologies, optimise costs and reduce environmental impact. The domestic beer consumption market grew by 4% in 2022, as Alfredo Pratolongo, President of Assobirra, highlighted and is managing to avoid excise duty increases, with a sigh of relief from microbreweries as well, as Unionbirrai President, Vittorio Ferraris, pointed out.
Environmental sustainability goes hand in hand with social sustainability: for 93% of Italians, getting together to drink and eat is one of the fundamental aspects of the Italian lifestyle, 47% go to public places when they eat out in the evenings, particularly in the night-life areas. 40% of Italians would like to go out more in the evening for a positive effect on their quality of life. These were the numbers that emerged from the second Italgrob/Censis report presented at the International Horeca Meeting.
Improving the quality of life, as catering companies and their employees´ main objective, is the new challenge for Horeca, as mentioned by FIPE National Vice President, Aldo Maria Cursano. Lastly, kitchen staff training is central: with particular focus on the quality and wholesomeness of dishes and making every kitchen transparent for customers. Hence, the proposal for an independent certification for Italian restaurant kitchen staff, based on a UNI model, that FIC President, Rocco Pozzulo underlined in the presence of Tiziana Nisini, Vice President of the Italian Parliament´s Chamber of Deputies´ Employment Committee.

Beer&Food Attraction and BBTech expo solidly act as community catalysts for the entire out-of-home industry and its stakeholders including Italgrob, Unionbirrai, Assobirra, Consorzio Birra Italiana, Brewers Association, Mineracqua, Assobibe, Federvini, FIC, Cast Alimenti, Confimprese; the research institutes Censis, Tradelab, IRI and Formind, the University of Udine, CERB – Perugia University´s Research Centre for Beer Excellence and Florence University´s Craft Beer Observatory - DAGRI.
And the two events were also community catalysts through the media. Total Italian - Foreign press contacts exceeded 352 million gross.

The next appointment for the Beer&Food Attraction and BBTech expo community will be from 18th – 21st February 2024.

Dates: 19th – 22nd February 2023; Organization: Italian Exhibition Group SpA; edition: 8th; frequency: annual; info:

Dates: 19th – 22nd February 2023; Organization: Italian Exhibition Group SpA; edition: 5th; frequency: annual; info:

Head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi;

Filippo Nani, +39 0444.512550,; Francesca Magnanini, +39 338 6910347,; Enrico Bellinelli, +39 392 748 0967,

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.

Download PDF

ITALIAN EXHIBITION GROUP SpA - Via Emilia 155, 47921 Rimini (Italy) - Registro delle imprese Rimini C.F./P.I. 00139440408 - Cap. Soc. 52.214.897 i.v. - Email: - Credits