ITALIAN EXHIBITION GROUP: THE DIGITAL CHALLENGE STARTS FROM RIMINI

The partnership with US giant Ruckus.
5G and Big Data to the fore.
Next step - Vicenza expo centre

Rimini, 28th May 2019 – The colossal digital innovation project pre-announced in recent months by IEG – ITALIAN EXHIBITION GROUP has begun.
The partnership with US giant Ruckus and all-Italian SAMU, has brought leading edge technological solutions, innovating the network infrastructure of Rimini Expo Centre all to the advantage of its Clients, favouring not only their activities at the venue, but also the economic perspective: in fact, for the Imperial College of London, 10% more use of mobile broadband results in an increase in global business of up to 2.8%.
Rimini Expo Centre has now become a gigantic hot spot, has 25 km of fibre optic cable and all the most avant-garde digitalized facilities at the service of exhibitors and buyers (automation, video surveillance systems, geolocation services and much more) thanks also to a cabled network able to handle the communication band between switches at 160Gb/s.
Numbers and data tracking - fully respecting privacy and current regulations – can now really be handled and the Big Data web is no longer a matter of announcements, but of real-life projects.
The system is based on modularity and flexibility which ensures it will be ready for redesign with a view to the arrival of 5G technology which, according to Next Generation Mobile Networks, the association that includes the sector´s most important drivers, will be usable from 2021 and within 2025 will revolutionize the communication world with over 75 billion objects able to be interconnected. The first test of the new network system of the Rimini Expo Centre took place in January with SIGEP 2019, the international artisan confectionery expo, the confirmations arrived recently with MiR - Music Inside Rimini and Macfrut and the definitive launch will coincide in a few days with the explosion of visitors at RiminiWellness (being held from 30th May to 2nd June) which in 2018 hosted 250,000 attendees, 20,000 trade members and 400 companies.
A curious fact. Rimini expo centre, designed by Studio GMP of Hamburg, was born already ´digitalized´ in far-off 2001: in fact, the entire expo area was designed ready for the installation of cabling.
IEG is now preparing for the digital innovation of Vicenza Exhibition Centre, also owned by the Group.

FOCUS ON ITALIAN EXHIBITION GROUP SPA
Italian Exhibition Group (IEG) is the Italian leader in the organization of expos and one of the main players in Europe in the expo and conference sector, with its venues in Rimini and Vicenza. The IEG Group stands out for the organization of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality & Lifestyle; Wellness and Leisure; Green & Technology. In recent years, IEG has launched an important process of foreign expansion, also by means of joint ventures inked with local players (e.g. in the United States, Arab Emirates and China). IEG ended the 2018 financial year with a total consolidated turnover of 159.7 million euros, an EBITDA of 30.8 million and a net consolidated profit of 10.8 million euros. In 2018, IEG held an overall total of 53 exhibitions organized or hosted and 181 conferences and events in its expo and conference facilities in Rimini and Vicenza. www.iegexpo.it


ITALIAN EXHIBITION GROUP SPA PRESS CONTACTS
Elisabetta Vitali head of media relation & corporate communication; Marco Forcellini press office manager; Silvia Giorgi international press office manager; Michela Moneta press office coordinator (Vicenza office); Tommaso Accomanno, Alessandro Caprio, Nicoletta Evangelisti Mancini communication specialists



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