TRAVEL TRADE MARKET 2018 TO BE HELD FOR THE FIRST TIME IN CHENGDU, CHINA, FROM 5th TO 7th SEPTEMBER 2018

TRAVEL TRADE MARKET 2018 TO BE HELD FOR THE FIRST TIME IN CHENGDU, CHINA, FROM 5th TO 7th SEPTEMBER 2018

Italy is the Country Partner of the trade show,
organized by EAGLE, the company formed by Italian Exhibition Group and VNU Exhibitions Asia.

Significant events will take place, including: educational workshop for the promotion of Napoleonic cities in China (China-Europe tourism), 1st World Food Tourism Conference, China outbound Tourism Training, a full day forum on the latest trends of China tourism

China is well established as the world´s largest tourism source market. According to the statistics released by China Outbound Tourism Research Institute (COTRI), in 2017 Chinese tourists made 145 million overseas trips, a 6.2% year-on-year growth rate. Second-tier cities had particularly great outbound traveller figures in 2017, with Chengdu overtaking Shenzhen and ranking third in the number of outbound tourists. Encouraged by this growth, Travel Trade Market (TTM) will open its doors for the first time in Chengdu from 5th to 7th September 2018 as a B2B platform to give local and international tourism operators a gateway to these markets with enormous potential and yet not crowded by the competition.

Italy will be the Country Partner at TTM, organized by Europe Asia Global Link Exhibitions (EAGLE) - a company formed by Italian Exhibition Group (IEG) and VNU Exhibitions Asia - and Vision Fairs China.
The Country Partner will be represented with a pavilion organized by the Italian National Tourist Board (ENIT) which will host tourism operators of 2 important Italian tourism destinations - Emilia Romagna and Sicily. Adjacent to the pavilion, ´Meet the Italian Destination´ will be the area dedicated to company presentations, where visitors can learn the latest news on incoming tourism in Italy. Other destinations such as Australia, Belgium, Egypt, Finland, Hawaii, Kenya, New Zealand, Russia, will also be at the show. In addition the inbound section will host pavilions organized by Chengdu Tourism Board, Fujian Tourism Board, Leshan Tourism board and more.

Significant events will take place during the trade show.

´Napoleon for Young Chinese Travelers to Europe - NYCE´ Organized by the China Outbound Tourism Research Institute (COTRI) - on behalf of NYCE consortium (Wallonie Belgium Tourism, COTRI, the European Federation of Napoleonic cities and ATLAS, augmented reality company) - will be held on 5th September and it will be dedicated to travel agencies and outbound tour operators of second-tier regions in China. Its purpose is the promotion of Napoleonic cities in China and the promotion of China-Europe tourism. HIH Charles Prince Napoleon, Chairman of the European Federation of Napoleonic Cities will be presenting at the workshop.

´1st World Food Tourism Conference´ www.worldfoodtourismconference.com will take place from 5th to 6th September. A strategic alliance between EAGLE and DISCOVERYMICE (the latter is a member of the United Nations World Tourism Organization (UNWTO) and a leader in organizing international tourism conferences in South Korea, the Philippines, Malaysia, Cambodia and Laos), the conference will host 100 local and international delegates that will discuss topics regarding the evolution and new types of food culture in the next ten years, the importance of belonging to UNESCO Creative Cities for food culture, etc. The Conference is a significant step forward towards the establishment of a cooperation platform on food tourism in the Asia Pacific region.

´China Tourism Training (CTT)´ - China Outbound Tourism Research Institute (COTRI) will launch the first-ever presentation of their new CTT China Tourism Training program, supposed to become the global standard training for the Chinese outbound tourism market. CTT is based on COTRI´s CTW Chinese Tourist Welcome Program, the world´s most widely distributed training in its field. The training is offered in partnership with Hong Kong Polytechnic University´s School of Hotel and Tourism Management, globally ranked third among all tourism schools in the world.

´Customized Travel in China - a challenging new opportunity´, a full-day forum organized by China Travel Agent (among the local travel media) at which the latest trend in China outbound tourism will be discussed in front of an expected audience of over 200 travel agencies and tour operators coming from different parts of Southwest China.

Chengdu Travel Trade Market, together with TTG TRAVEL EXPERIENCE (the most important tourism marketplace in Italy) and Shanghai World Travel Fair (the largest travel show in the Eastern part of China), is part of a network created to facilitate communication within the world tourism industry.

For more information about the shows visit:

Travel Trade Market: September 5-7, 2018, Chengdu, China www.ttmchina.com.cn
TTG Travel Experience: October 10-12, 2018, Rimini, Italy www.ttgincontri.it
Shanghai World Travel Fair: 18-21 April 2019, Shanghai, China www.worldtravelfair.com.cn



IEG PRESS CONTACT:
Silvia Giorgi, international press manager silvia.giorgi@iegexpo.it



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