IEG ARABIA APPOINTED TO ORGANISE THE FIRE & SAFETY EXPO AND THE HEALTH & WELLNESS EXPO, AS PART OF THE 16th EDITION OF THE 2026 WORLD FIREFIGHTERS GAMES.
THE TWO TRADE FAIRS WILL BE HELD AT DHAHRAN EXPO, IN AL KHOBAR, SAUDI ARABIA, FROM 6 TO 8 NOVEMBER 2026
Rimini, 21 July 2026 - IEG Arabia, a subsidiary of IEG Middle East and organiser of Dubai Active and Dubai Muscle Show, has secured the organisation and staging of the Fire & Safety Expo and the Health & Wellness Expo, which will be held from 6 to 8 November 2026 at Dhahran Expo, Al Khobar, in Saudi Arabia, as part of the 16th World Firefighters Games 2026 (running from 5 to 13 November 2026, and which is expected to be the largest edition in its history, with over 7,000 athletes, 200,000 spectators and participants from 70 countries competing in 56 sports disciplines).
As the organiser of the largest health, fitness and wellness events in the Middle East, IEG Arabia will leverage its extensive industry experience and international exhibitor network to create two world-class trade fairs dedicated to the health, wellness, safety and performance of firefighters.
For three days at the Dhahran Expo, the World Firefighters Games Expo will bring together the leading global and regional organisations in the fields of Health, Wellness and Fitness, Functional Fitness Programmes for Firefighters, Occupational Health and Safety, Performance and Recovery Solutions, Healthcare Technology and Innovation, Nutrition and Wellness, and Specific Training and Safety Initiatives for Firefighters.
The two Expos will provide a unique platform for the international community of Firefighters, fostering networking, business development, product discovery and industrial collaboration, while promoting best practices in firefighter health and well-being.
The mandate represents a significant milestone for IEG Arabia and strengthens the growing presence of Italian Exhibition Group in the rapidly expanding Middle East events industry.
“IEG Arabia's partnership with the World Firefighters Games 2026 reflects our ambition to expand internationally and consolidate our presence in strategic growth markets. The Middle East is a key priority for us, and trade fairs also have an important role to play in supporting Saudi Arabia's Vision 2030, creating platforms for investment, knowledge exchange and industry development,” said Corrado Peraboni, CEO of Italian Exhibition Group S.p.A.
Francesco Santa, CEO of IEG Middle East, explained: "We are honoured to have been chosen to organise the Firefighter Health & Wellness Expo at the World Firefighters Games 2026. It is one of the most important global events for the firefighting community and a platform that aligns with our experience in organising large-scale events dedicated to health, fitness and wellness. We will bring together the world's leading brands, organisations and innovators to support the health, performance and well-being of firefighters, while creating a dynamic environment that promotes collaboration, innovation and industry connections”.
The Expo is expected to attract tens of thousands of visitors, industry professionals, athletes and delegates throughout the Games, showcasing the latest products, services and innovations designed to improve the fitness, endurance, safety and overall quality of life of firefighters.
With preparations already underway, IEG Arabia will work closely with the 2026 World Firefighters Games to deliver a world-class exhibition experience that reflects the event's scope, prestige and international importance.
ITALIAN EXHIBITION GROUP PRESS CONTACTS| head of corporate communication & media relations: Elisabetta Vitali| press office manager: Marco Forcellini, Pier Francesco Bellini | international press office coordinator: Silvia Giorgi | press office coordinator: Luca Paganin | press office specialist: Nicoletta Evangelisti, Mirko Malgieri | press office assistant: Julia Andreatta
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