Italian Exhibition Group - Smart Experiences

At a glance

IEG has long been committed to advancing digitalization to deliver increasingly smart and connected trade fair experiences.

The goal is to provide brands and buyers with an integrated technology ecosystem based on applications, automation and unified data management. This supports in-person participation at trade fairs while enabling continued, interaction beyond the event itself.

This commitment was also recognized with the "UFI Digital Innovation Award" presented to IEG in 2025 by the global association of the exhibition industry, which represents 900 members worldwide, for the "All-in-One Ecosystem" project developed by its Innovation department.

At the heart of the system is the goal of simplifying interactions among exhibitors, visitors and organizers: from registration to access to post-event content, including a new mobile app and an omnichannel platform that ensures a seamless experience across all touchpoints.

The adoption of AI also makes it possible to personalize user journeys and improve service effectiveness, with a positive impact on trade fair performance.